In Conversation with Santosh Desai Part 2

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Time - 31:29

Mr Santosh Desai, MD and CEO of Futurebrands, in conversation with Mr K Ramkumar, talks about what Trust means to a Brand. In his second webcast, Mr Desai elucidates how brands can achieve congruence in what is promised to customers and what they experience. Listen to him discuss in depth on the role of trust in building a brand.

Santosh Desai
Managing Director & CEO, Future Brands

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